TARNOVITA: The main trend in blogging is sincerity!

Ksenia, congratulations on the Top Blogger 2023 award! How do you feel about this success?

The Top Blogger 2023 award is not only mine, but also the viewers who watch me. I consider myself a people's blogger, because if it weren't for my audience, who watches and supports me every day, then nothing would have happened. It was in this award that we won with the help of voting, my audience voted for me. And for me, this victory was actually a big surprise, I really didn't expect it because in this nomination there were bloggers who have been running social networks much longer than me, who have a much larger audience, but once again, thanks to my viewers for loving me so much and for us taking this victory together.

Your style is bright and bold, always on trend. What inspires you to create such images?

I have always liked to stand out from the crowd. And if I see some unusual thing in a store, I buy it without thinking. In general, my mother dressed me so that at the age of three I was already sitting in a luxurious dress in the sandbox, my mother then sewed everything herself. I still remember that it was purple, with large flounces.

How do you find a balance between trendy things and individual style?

Now I have a stylist who helps me with this. As such, I don’t have an individual style yet, I sometimes like both classics and street style, I really like patchwork things. Now I’m at such a stage that I would like to develop some kind of style in principle, for this I started working with a stylist and of course it turned out to be very cool, because I really haven’t learned to see myself the way a professional stylist sees it. Yes, sometimes the images from the stylist even look strange, but I even like it.

Do you have favorite designers or brands that you always enjoy watching?

Among my favorite brands, I can single out DIESEL and KARL LAGERFELD. I always watch their new collections with delight.

Do your viewers often turn to you for advice on choosing clothes? What is your main recommendation to them?

I have a section on my blog called “LOOK OF THE DAY”, all my subscribers simply adore it. In it, I share my finds from marketplaces and often receive a lot of gratitude, because I specially select clothes that will be relevant and affordable. My main advice is “in pursuit of trends, do not forget about your individuality”.

How does your style change depending on the situation - a business meeting, a social event, just a walk?

For a social event, I often choose quite bright images, of course, depending on the style of the event. And on my days off, I mostly wear tracksuits, I like it to be comfortable and simple, because on my days off I want to relax.

What three key things, in your opinion, define modern style?

For me, modern style is first and foremost something personal, something that can tell about you. Basic basics are boring for me, I want to be noticeable, style is impossible without personality. Style is also an opportunity to experiment, because this is the easiest way to try something new. And finally, modern style is details that make you look at a person, examine them, because being stylish is equal to being interesting.

How do you feel about experimenting with fashion and new trends?

I like that even in everyday looks today we can see bright colors and accents.

What advice would you give to young bloggers who want to succeed in the world of fashion?

A blogger from any field, in order to succeed, first of all needs to learn how to regularly share content, see trends and adapt them to their format. Now the main trend in blogging is sincerity. Everyone is tired of perfect content. Be honest with your audience, don't be afraid to share your everyday life, and open up more as a person.