Gayane Gevorkyan: When you wear quality, you feel confident.
Folk motifs are always inherent in any creativity, but they are always individual, and the goals pursued are unique. Let's see what meaning our heroine Gayane Gevorkyan puts into her creativity:
“As a designer from Armenia, I want to convey the history of my homeland in my works. My vision is aimed primarily at creating clothes for everyday wear. Designers from sunny Armenia prefer to create and create something new, they perfectly combine quality and originality in their works and I am glad to be among them.
My task is to make every woman feel individual - it's like with fingerprints, each one should be inimitable. I like to emphasize the details in my collection. Even the most insignificant detail in the product carries the ancient history and culture of my homeland. In fabrics, I value quality most of all, because the comfort of my clients is my top priority. Over eight years in the fashion industry, I have come up with one rule: “when you wear quality, you feel more confident.” A few years of working as a designer and now I am presenting my personal clothing brand.
My inspiration is the Armenian woman, an example of a truly strong personality. And my brand perfectly emphasizes all the power and strength, and hides the shortcomings.
Most Armenian designers enter the international market, which is very commendable. My goal, as a representative of Armenian art, is to preserve individuality, professional style and create something new.
I will not allow myself to repeat myself.
Therefore, for development, personal growth and inspiration, I participate in various shows and strive only for the new.”